At West-Trans, we are committed to providing durable, high-quality products and exceptional customer service. To ensure we stay true to our mission, we have a series of values and vision that guides us throughout our work. In this blog, we’re sharing what our values are, where we envision our company in the future, and the four key service areas of our company.

Values and Vision


At West-Trans, our team has a set of values that we consider core to our business. These are:

  • Safety: The health and safety of our team and clients always comes first. We prioritise safety in our workshop while creating safe products and machines for the Australian and global markets.
  • Efficiency: Our people have an ingrained dedication to finding innovative ways to improve efficiency without cutting corners or sacrificing quality.
  • Pride: Our team takes pride in our hard work, integrity and craftsmanship in everything we do.
  • Loyalty: As a family business, we value loyalty to our co-workers and respect for each member of our company.

These values are the foundations on which we have built the culture of our company and have been key to our growth, innovation and success. Moving forward, we aim to maintain this high standard in every aspect of our work.


West-Trans has come a long way since we first began, but the way we see it, we’re only getting started. We’re striving to become a leading force in the Australian manufacturing industry. We’ll achieve this through promoting Australian jobs and prioritising safety and sustainability throughout our manufacturing process. West-Trans will continue to take pride in delivering tough and reliable products, including hook lifts, skip loaders, dog trailers and more.

Sustainability Initiatives

Sustainability has never been more important than it is now, and at West-Trans, we’re constantly investigating new, innovative ways to improve our efficiency and reduce our environmental impact. So far, we’ve committed to reducing energy usage by installing solar systems at all our facilities. Our staff are constantly looking for new, advanced technologies to adopt to increase our efficiency and reduce our carbon footprint. We strongly believe that these steps not only help the environment but also play an essential role in keeping the Australian manufacturing industry alive.

Four Service Areas Aligning with Values and Vision

1. Component Imports

West-Trans Equipment imports a wide range of high-quality components across Australia and the world. After years of quality service, our name has become associated with trust and reliability, and we aim to keep it that way. By adhering to our core values and vision, we believe we’ll continue being a trusted name worldwide for years to come.

2. Authorised Dealer Network

Our company has built strong relationships with reliable dealers and reputable service companies across the Australian territories, creating a community we can rely on. We have the highest selection criteria and requirements for our authorised dealers to ensure our clientele will receive the same high level of communication and service they could expect from dealing with us directly. This ensures we maintain a consistent, high level of customer care and satisfaction, aligning with our company’s values and vision.

3. Servicing and Maintenance

Reliability and customer satisfaction are two key factors we strive to achieve with every product we design. Even the best machinery will need regular servicing and occasional repairs to keep it in the best condition. Since 1988, we’ve provided servicing and repairs to our operations along with our sales to ensure the highest customer satisfaction. We have local engineers and maintenance specialists across Australia, including Brisbane, Perth, Melbourne, Sydney, Adelaide and more. Wherever you are, we are dedicated to ensuring you can get quick, reliable service in your moment of need. This is all part of West-Trans Equipment’s commitment to excellence and safety, so whether you purchase a skip loader or a hook lift truck, we’re here to keep it running for the long haul.

4. Warranty and Ongoing Support

With all sales and purchases, a warranty is included to provide our customers with peace of mind. Warranties have a range of benefits, including providing you with access to parts and customer service directly from us or one of our trusted dealerships. By completing your warranty registration, you’ll experience the best customer service for any issue you experience with your product. Our team takes every enquiry seriously and is dedicated to providing a solution that will leave you satisfied.

Australia’s leaders in the skip loader and hook lift market

At West-Trans Equipment, we have a set of core values that we uphold in every aspect of our work. We strongly believe that by emphasising safety, efficiency, pride and loyalty, West-Trans Equipment is a national leader with our commitment to delivering the best high-quality skip loaders, dog trailers, hook lifts and machinery parts across the globe. Along with this, we strive to improve sustainability, provide Australians with jobs and deliver customer satisfaction. To find out more, get in touch with a member of our professional, friendly team today.